Résumé

Pokerstars

Initially in CRM, I quickly transitioned to work for the Social Media team. My role involves maintaining the visual quality of our social channels and collaborating with the SM team to optimise processes, design templates, and keep our pages current.

At Home of Wool, I worked with a small team to find who the brand is in its niche market. We defined the brand's tone and voice, wrote PR articles, and improved the website structure, product offerings, and SEO. I also created a comprehensive product photography guide. In addition, I designed collateral like catalogs, flyers, brochures, stickers, and style guides to guide the brand's identity.

My move to NEXT-DC marked a shift from print and ATL, to digital and experiential design. I was drawn by the opportunity to art direct campaigns, explore experiential projects, and manage social media. It was here that I honed my creative thinking and learned the value of having a great team under the guidance of Maria, the agency's chief.

I started my career in advertising through the Advertising Academy program at university. My designs caught the attention of Venci, BBDO's Account Director, leading to an internship. I worked closely with Art Director Nina, whom I owe my work ethic and the experience I gained in print. We worked for clients like Postbank, PepsiCo, Mondelez, and Austrian Airlines.